Department of Management, University of Toronto Scarborough

Sessional Lecturer Positions Fall/Winter 2007-08

Posting Date: May 30, 2007

Closing Date: June 26, 2007

The positions for Sessional Lecturers that are available in the Department of Management, UTSC, for the fall 2007 and winter 2008 academic sessions are posted on the departmental website.

This is a regular posting in accordance with the Collective Agreement between Governing Council of the University of Toronto and the Canadian Union of Public Employees, Local 3902 Unit 3. Please note that in accordance with that agreement, preference in hiring is given to qualified persons holding the rank of Sessional Lecturer II. All applicants who wish to be considered for a particular position must submit an application form, updated curriculum vitae including a valid email address and teaching evaluations (if available) by email (preferred) to smithj@utsc.utoronto.ca, or by fax 416-287-7363.

Salary:

Sessional Lecturer I rate $6,500 per half credit course inclusive of vacation pay. Sessional Lecturer II rate $7,000 per half credit course inclusive of vacation pay.

Classes run:

F courses: September 10–December 3, 2007 (final exam period December 7-21)

S courses: January 7–April 3, 2008 (final exam period April 14 – May 2)

Note: all positions involve completion of all course grading.

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ECMA01H3 F – Introduction to Microeconomics

Course schedule: LEC30 Thursdays 19:00-22:00

Estimated course enrolment: 150

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: Economic theory of the firm and the consumer. Although calculus is not used in this course, algebra and graphs are used extensively to illuminate economic analysis.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMA05H3 S – Introduction to Macroeconomics

Course schedule: LEC30 Thursdays 19:00-22:00

Estimated course enrolment: 150

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: Topics include output, employment, prices, interest rates and exchange rates. Although calculus is not used in this course, algebra and graphs are used extensively to illuminate economic analysis.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMB02H3 F - Price Theory: A Mathematical Approach

Course schedule: LEC30 Mondays 19:00 – 22:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: Intermediate level development of the principles of microeconomic theory. The course will cover the same topics as ECMB01H, but will employ techniques involving calculus so as to make the theory clearer to students. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMB11H3 F – Quantitative Methods in Economics I

Course schedule: LEC30 Wednesdays 19:00 – 22:00; LEC60 Online section of course

Estimated course enrolment: 90 each section

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: An introduction to probability and statistics as used in economic analysis. Topics to be covered include: descriptive statistics, probability, special probability distributions, sampling theory, confidence intervals. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMB11H3 S – Quantitative Methods in Economics I

Course schedule: LEC01 Mondays 14:00 – 17:00

Estimated course enrolment: 80

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: An introduction to probability and statistics as used in economic analysis. Topics to be covered include: descriptive statistics, probability, special probability distributions, sampling theory, confidence intervals. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMB12H3 F – Quantitative Methods in Economics II

Course schedule: LEC01 Wednesdays 14:00 – 17:00

Estimated course enrolment: 90

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: A second course in probability and statistics as used in economic analysis. Topics to be covered include: confidence intervals, hypothesis testing, simple and multiple regression. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMB12H3 S – Quantitative Methods in Economics II

Course schedule: LEC30 Wednesdays 19:00 – 22:00; LEC60 Online section of course

Estimated course enrolment: 90

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: A second course in probability and statistics as used in economic analysis. Topics to be covered include: confidence intervals, hypothesis testing, simple and multiple regression. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC02H3 S - Topics in Price Theory

Course schedule: LEC30 Mondays 19:00 – 22:00

Estimated course enrolment: 60-80

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: Continuing development of the principles of microeconomic theory. This course will build on the theory developed in ECMB02H. Topics will be chosen from a list which includes: monopoly, price discrimination, product differentiation, oligopoly, game theory, general equilibrium analysis, externalities and public goods. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC06H3 S – Topics in Macroeconomic Theory

Course schedule: LEC01 Mondays 14:00 – 17:00; LEC02 Thursdays 16:00 -19:00

Estimated course enrolment: 60-80

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: Continuing development of the principles of macroeconomic theory. The course will build on the theory developed in ECMB06H. Topics will be chosen from a list including consumption theory, investment, exchange rates, rational expectations, inflation, neo-Keynesian economics, monetary and fiscal policy. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC11H3 F – Introduction to Regression Analysis

Course schedule: LEC01 Fridays 9:00 – 11:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: This course will develop the knowledge and skills necessary to obtain and analyze economic data, providing an introduction to the use and interpretation of regression analysis. Students will learn how to estimate regressions, undertake hypothesis tests, and critically assess statistical results. Students will be required to write a major analytical report. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC12H3 S – Theory and Practice of Regression Analysis

Course schedule: LEC01 Tuesdays 11:00 – 13:00

Estimated course enrolment: 30

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: This is an advanced course building on ECMC11H. Students will master regression theory, hypothesis and diagnostic tests, and assessment of econometric results. Treatment of special statistical problems will be discussed. Intensive computer-based assignments will provide experience in estimating and interpreting regressions, preparing students for ECMD50H. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC13H3 F – Advanced Microeconomic Theory

Course schedule: LEC01 Mondays 15:00 – 17:00

Estimated course enrolment: 35

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: An upper level extension of the ideas studied in ECMC02H. The course offers a more sophisticated treatment of such topics as equilibrium, welfare economics, risk and uncertainty, strategic and repeated interactions, agency problems, and screening and signalling problems. Enrolment is limited to students registered in programs requiring this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC14H3 S – Advanced Macroeconomic Theory

Course schedule: LEC01 Mondays 12:00 – 14:00

Estimated course enrolment: 35

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: This course will review recent developments in macroeconomics, including new classical and new Keynesian theories of inflation, unemployment and business cycles.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC32H3 F – Economics of the Public Sector: Expenditures

Course schedule: LEC30 Tuesdays 19:00 – 21:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: A study of resource allocation in relation to the public sector, with emphasis on decision criteria for public expenditures. The distinction between public and private goods is central to the course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC49H3 F – Financial Economics

Course schedule: LEC01 Wednesdays 15:00-17:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: This course introduces students to the theoretical underpinnings of financial economics. Topics covered include: intertemporal choice, expected utility, the CAPM, cost of capital, use of debt by the firm and dividend policy, market efficiency, the term structure of interest rates, and option pricing models. Key empirical tests are also reviewed.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC49H3 S – Financial Economics

Course schedule: LEC30 Thursdays 17:00-19:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course Description: This course introduces students to the theoretical underpinnings of financial economics. Topics covered include: intertemporal choice, expected utility, the CAPM, cost of capital, use of debt by the firm and dividend policy, market efficiency, the term structure of interest rates, and option pricing models. Key empirical tests are also reviewed.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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ECMC67H3 S - Development Policy

Course schedule: LEC30 Tuesdays 19:00 – 21:00

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: A consideration of how government policy can affect the pace and nature of development in Third World countries. Emphasis will be on the most important policies including those relating to rural organization, agricultural goods markets, labour markets, credit markets, land rights systems, income distribution and technological change.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTA03H3 F – Introduction to Management I

Course schedule: LEC30 Tuesdays 18:00 – 20:00

Estimated course enrolment: 300

Estimated T.A. support: TBD

Course Description: This course serves as an introduction to the process of management, including planning, organizing and the role of management within the broader business community.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD in business management or a related discipline or equivalent experience, along with experience with creating and managing a business in the Canadian business and legal system, advising or providing consulting services to Canadian businesses. The instructor should be familiar with how business is organized in Canada, the overall Canadian economic and legal system, how Canadian business fits into the international business community and the basic principles of business, financial and human resource management. The instructor should have extensive teaching experience at the university undergraduate level, including experience in teaching a similar university course, with demonstrated excellence through strong course reviews.

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MGTA04H3 S – Introduction to Management II

Course schedule: LEC30 Tuesdays 18:00 – 20:00

Estimated course enrolment: 300

Estimated T.A. support: TBD

Course Description: This course serves as an introduction to the functional areas of business, including accounting, finance, production and marketing. It builds on the material covered in MGTA03H.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD in business management or a related discipline or equivalent experience, along with experience with creating and managing a business in the Canadian business and legal system, advising or providing consulting services to Canadian businesses. The instructor should be familiar with how business is organized in Canada, the overall Canadian economic and legal system, how Canadian business fits into the international business community and the basic principles of business, financial and human resource management. The instructor should have extensive teaching experience at the university undergraduate level, including experience in teaching a similar university course, with demonstrated excellence through strong course reviews.

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MGTB04H3 S - Principles of Marketing

Course Schedule: LEC01 Tuesdays 9-11

Estimated course enrolment: 60

Estimated T.A. support: approximately 1 hour per student enrolled over 30

Course description: An introduction to basic concepts and tools of marketing design to provide students with a conceptual framework for the analysis of marketing problems. The topics include an examination of buyer behaviour, market segmentation; the basic elements of the marketing mix.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Preferred qualifications are PhD or relevant qualification, professional designation or professional experience. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTB05H3 F – Financial Accounting I

Course schedule: LEC31 Thursdays 19:00-22:00

Estimated course enrolment: 60

Estimate TA support: approximately 1 hour per student enrolled over 30

Course description: Together with MGTB06H, this course provides a rigorous introduction to accounting techniques and to the principles and concepts underlying these techniques. The preparation of financial statements is addressed from the point of view of both preparers and users of financial information.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Professional accounting designation. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTB06H3 S – Financial Accounting II

Course schedule: LEC30 Thursdays 19:00-22:00

Estimated course enrolment: 60

Estimate TA support: approximately 1 hour per student enrolled over 30

Course description: This course is a continuation of MGTB05H. Students are encouraged to take it immediately after completing MGTB05H. Technical topics include the reporting and interpretation of debt and equity issues, owners' equity, cash flow statements and analysis. Through cases, choices of treatment and disclosure are discussed, and the development of professional judgment is encouraged.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: Professional accounting designation. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTC06H3 F – Intermediate Management Accounting

Course schedule: LEC30 Thursdays 19:00-21:00

Estimated course enrolment: 60

Estimate TA support: approximately 1 hour per student enrolled over 30

Course Description: An examination of various cost accumulation and performance evaluation systems and decision-making tools. Topics include job and process costing, flexible budgeting, and variance analysis and cost allocations.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: CMA or CGA designation required. Previous experience in teaching, teaching excellence, currency and mastery of the subject area. Previous teaching experience in teaching a similar course at university level.

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MGTC08H3 F&S – Intermediate Financial Accounting II

Course schedule: Fall term - LEC30 Tuesdays 19:00-22:00; Winter term – LEC01 Tuesdays 14:00-17:00; LEC30 Tuesdays 19:00-22:00

Estimated course enrolment: 60

Estimate TA support: approximately 1 hour per student enrolled over 30

Course description: This course is a continuation of MGTC07H. Students will further develop their case writing and technical skills and professional judgment through the study of several complex topics. Topics include leases, bonds, pensions, future taxes and earnings per share. Students must complete MGTC07H before attempting this course.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: CA designation or CMA with financial accounting experience required. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTC10H3 F – Management Control Systems

Course schedule: LEC30 Thursdays 17:00-19:00; LEC31 Tuesdays 17:00 – 19:00

Estimated course enrolment: 60 each section

Estimate TA support: approximately 1 hour per student enrolled over 30

Course Description: An examination of how organizations support the implementation of strategy through the design of planning processes, performance evaluation, reward systems and HR policies, as well as corporate culture. Class discussion will be based on case studies that illustrate a variety of system designs in manufacturing, service, financial, marketing and professional organizations, including international contexts.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: CMA or CGA designation required along with expertise in business policy/strategy and organizational behaviour. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTC11H3 S – Management Information Systems

Course schedule: LEC30 Tuesdays 19:00 – 21:00

Estimated course enrolment: 60

Estimate TA support: approximately 1 hour per student enrolled over 30

Course description: This course is intended to help students understand the information systems that are a critical component of modern organizations. The course covers the technology, design, and application of data processing and information systems, with emphasis on managerial judgment and decision-making.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exams; calculation and submission of grades, holding regular office hours and maintaining reasonable availability for student contact, supervision of T.A. assigned to course.

Qualifications: CA designation required. Previous experience in teaching, teaching excellence, currency and mastery of subject area. Previous teaching experience in teaching a similar course at university level.

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MGTC12H3 F&S – Advertising: From Theory to Practice

Course schedule: Fall term - LEC30 Mondays 19:00 – 21:00; Winter term – LEC30 Tuesdays 19:00-21:00

Estimated course enrolment: 40 each section

Estimate TA support: approximately 1 hour per student enrolled over 30

Course description: An introduction to the basic communication tools used in planning, implementing and evaluating promotional strategies .The course reviews basic findings of the behavioural sciences dealing with perception, personality, psychological appeals, and their application to advertising as persuasive communication. Students will gain experience preparing a promotional plan for a small business. The course will rely on lectures, discussions, audiovisual programs and guest speakers from the local advertising industry.

Duties: All normal duties related to the design and teaching of a university credit course, including preparation and delivery of course content; development, administration and marking of assignments, tests and exam